Top Beauty Retail Apps on Android in Poland: Q2 2025

In the second quarter of 2025, the top beauty retail applications on the Android platform in Poland demonstrated varying trends in downloads and active users. Here's a detailed look at the performance of these apps, based on data from Sensor Tower.

Hebe - zdrowie i piękno experienced consistent weekly downloads, peaking at 11.7K in early May. Throughout the quarter, downloads fluctuated around the 9K to 11K range. Active users showed an upward trajectory, reaching over 840K in April, before settling around 790K by the end of June.

Sephora - Make-up, Beauty maintained steady downloads, with a peak of 9K in late April. Active users reached a high of approximately 116K in mid-May, with a slight decrease towards the end of the quarter, closing at around 101K.

Notino: perfumes and cosmetics saw a significant increase in downloads, culminating at 10.5K in the last week of June. Active users also rose, starting at 156K and peaking at 182K by the end of the quarter.

Mein dm had a moderate download rate, with a notable dip in late April, followed by a recovery to 3.5K by late June. Active users remained stable, hovering around 40K to 45K throughout the quarter.

RITUALS - Cosmetics experienced varied download numbers, with a noticeable increase to 6.7K in the first week of April. Active users fluctuated, starting at 18K and ending at 14K, with peaks around mid-June.

Overall, these apps displayed diverse performance trends in the Polish market during Q2 2025. For more detailed insights, visit Sensor Tower's platform.